A couple of weeks ago I wrote a post for bible-reflections.net on beatitudes for the digital age. You can read it here if you missed it first time around. This morning, when reading a post on brand marketing by lego-inspired branding guru Martin Lindstrom, I thought I was seeing double! Lindstrom lists ten principles of social-media brand marketing, each illustrated with examples of best and worst practice. It is well worth a read for anybody who communicates, whether through social media or other means. The post really deserves to be read in full, but below are some samples
- Don’t do to kids what you wouldn’t do to your own
- Align perception with reality
- Be 100% transparent
- All your endorsements and testimonials must be real – don’t fake them
Here’s my question though – aren’t they all obvious? To me they stand out like a lego brick on a blank page. What do you think?